I really hate this. For whatever reason, over the past few months Google has started using DMOZ descriptions rather than meta descriptions in many search results. Naturally, I labor long and hard to get just the right meta description to describe a site I am working on only to have it bounced and replaced by the minimal text that some DMOZ editor, who doesn’t know the site’s business at all, stuck in there. For instance, for Frames Direct (http://www.framesdirect.com), an eyewear site that sells sunglasses, eyeglasses, goggles, contact lenses, etc., Google’s SERP description is:
Offers eyeglasses, sunglasses, and contact lenses from company founded by two optometrists in Houston TX.
BORING! I don’t mean to knock DMOZ editors. They have a really thankless job, but c’mon, that is a really sad description!
Rant over for the day. 😉