|Optimization Tips, Part 2|
As mentioned in the first part of my article 40 Quick S E O Tips, one of the features on my blog, The Web Optimist, is a tip box that shows a different random search engine optimization tip each time a page is loaded. I presented, in no particular order, the first 20 tips.
So, had enough time to digest that first batch of optimization wisdom? Here are the rest for you to wrap your brain around:
21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
25. Give link love, Get link love.
26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.
28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.
29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.
30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.
31. Give them something to talk about. Linkbaiting is simply good content.
32. Give each page a focus on a single keyword phrase. Don’t try to optimize a page for several keywords at once.
33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
34. Search engine optimization is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.
36. Get the company owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!
37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.
38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images and graphics.
39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
40. Don’t try to fake it with paid links or link schemes. You’ll get caught eventually. Those 50 domains you bought in 1998 all linking back to your main site might have made you #1 last decade, but now they can get you booted from the rankings altogether.
OK, that does it for now. I hope these tips will be of use to you. I’ll be adding more as I come up with them, so be sure to check the The Web Optimist blog regularly.