After weeks of speculation, WebPro News has reported that Microsoft has, indeed, made an offer to purchase Yahoo, which is struggling and laying off employees.
Here’s the alert from WebPro News:
WebProNews Alert: Microsoft Offers To Buy Yahoo
Attention WebProNews Readers:
The world’s top software company could boost its online presence dramatically if Yahoo accepts a $44.6 billion bid to be purchased.
Microsoft has offered Yahoo shareholders a 62 percent premium on their shares to sell the company.
Yahoo’s latest disappointing earnings announcement helped to depress the stock price, making it a renewed target for a takeover.
“We have great respect for Yahoo!, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market,” Microsoft CEO Steve Ballmer said in a statement.
With online advertising projected to grow to $80 billion by 2010, Microsoft can grab a larger slice of that pie if it can pull in Yahoo, which ranks as the world’s heaviest trafficked web property.
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The WebProNews Team
It will be very interesting to follow this story considering the rampant rumors of such a takeover in the past year. Currently my clients receive nearly 70% of their search engine referrals from Google and only about 7% from Yahoo. Microsoft is way back at about 5% so even the combination of Live Search and Yahoo would only come up to about 12%. But, that’s a better place to be than where the #2 and #3 search engines are today.