Live from Austin PubCon, March 11, 2009:
Guy Kawasaki of AllTop.com said he was late to blogging. First year was easy because he just regurgitated his existing content. Second year was tough. Third year he hit the wall. Then, he discovered Twitter.
“I was born to tweet!”
It took him a month or two to figure it out. At first, it was “what is this crap?” Only 140 characters?
Now he says, do you know how much better the world would be if all communications was limited to 140 characters?
“Twitter for me is a weapon to promote AllTop.com. I believe I have to tweet high value, very informative links so that people will tolerate my promotion of Alltop.”
Alltop.com is Kawasaki’s topic related “magazine” site.
The moment you go to search.twitter.com and search for yourself or company, you open yourself up to finding conversations, he says.
One of his favorite tools is Twitter Hawk which always looks for a string, drafts auto tweet and sends to persons looking for that string. Twitter Hawk records that it sent a tweet to a Twit and will not send to that person again. It also costs .05 each to send the tweets to help reduce spamming. Check it out at http://www.twitterhawk.com/ .
Isn’t this spamming?
“If I do it, it’s good marketing. If someone does it to me, it’s spam,” Guy says with a smile.
And, Guy thinks that the more dumb an idea, the more likely it is to work, citing examples of ideas that sound so far out that they sound ridiculous, but are successful.
His current book is Reality Check and his web site is http://www.guykawasaki.com .