Take a look at the following and see what you think:
- Create great content, including articles
- On page optimization
- Links from authority sites
- Get content on industry sites, providing contextual links
- Get noticed in Social Media
- Get noticed in search
- Get into niche sites
Sounds like the basics of SEO, right? Well, these apply to Social Media, too. Any SEOs out there who are still avoiding the Social Media bandwagon are, well, stuck at the bus stop without a token.
Social Media and search engine optimization have become so integrated that you can’t really separate them anymore. Social sites like Twitter, which many of us laughed at when it first came out, are pushing a revolutionary shift in how information is found on the Internet because they add interaction and community to the equation. In addition to the basics above, they throw in features like:
That last one, Trust, is a BIG one. Social sites are working more like search engines these days and there’s a huge difference between they way they dish out results and the way the search engines do. The social sites look at what your friends think about a subject and their results are based on that. You trust your friends, right? A perfect example is Twitter search. It’s based on tweets from folks you can check out and follow or who can follow you. And, look out Google, it’s really fast! And, it’s immediate. You can catch what is happening right now. Wanna see what the fans of Battlestar Galactica are tweeting? Check it out in real time (Or, if you’re a real Twit, check out by the hash tag #bsg).
The search engines dish out results based on the trust of folks you don’t know (PageRank, back links etc.).
Which begs the question, will trust kill the algorithm?
So, think of Social Media sites more like search engines that can help your visibility in, well, search engines.
Don’t be. It’s simple. The more social links you have, the more you’ll be noticed and linked to and crawled. It works pretty much the same way as SEO.
Next, Optimization for Social Media Integration. Look for this post soon!