About Richard

Richard V. Burckhardt, also known as The Web Optimist, is an SEO and Internet marketing trainer based in Palm Springs, CA with over 11 years experience in search engine optimization, web development and marketing.

The Web Optimist

The Web Optimist


I started out to be a journalist, snagging my first reporting job at the Houston Chronicle around 1982, but a little something called a personal computer was introduced to the masses in the 1980s, sending me on a slightly different career path. Somehow writing about technology seemed more natural to me than writing about bank robberies or sports.

So, now I have experience in the publishing field, both online and offline, as an Internet marketer, search engine analyst, web site developer, blogger, writer and newspaper reporter. I have designed and written software user manuals, news/feature articles and web site/blog content. Training and teaching background, too, including one-on-one and classroom, as well as software beta testing, search engine optimization (SEO), e-marketing and tourism experience.

I was raised in Houston, Texas, have lived in Dallas and Austin, but the desert area of southern California near Palm Springs is home.

I love to write and am currently writing and editing two blogs (The Eye Zone and The Web Optimist) and doing SEO as a full-time virtual contractor.

I offer this blog as a resource for those wanting to learn search engine optimization or to just pick up some tips. I go into more detail in SEO and Internet marketing workshops, which I currently offer to local web site owners and small businesses. Contact me to set up a workshop for your business group of five or more people in the Palm Springs area.

If you want more info about me, check out my resume.

By the way, local Palm Springs web-based businesses are welcome to add their sites to my Resource Directory as are SEO related sites of all kinds.

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