SEO

109 Quick SEO Tips Even Mom Would Love

SEO tips even mom would love

Even Mom Could Cook With These Tips!

By Richard V. Burckhardt

Everyone loves a good tip, right?

Here are 109 quick tips for search engine optimization that even your mother could use to get cooking from my webmaster friends who run IT services in Calgary. Well, not my mother, but you get my point. Most novices with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

(Note: This list of tips is an update to the original post 55 Quick SEO Tips Even Your Mother Would Love. I am not blogging much these days, but hope this is of use to you.)

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new graphics-based site after it is built won’t cut it.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name. Continue reading

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SEO

Basics of Image Search Optimization

by Mark Maynem

In March 2009 Google image search was labeled as Google’s fourth hottest property by Hitwise. The report went on to show that Google image search attributed 5.79% to the company’s monthly market share of visits. With this type of data and developments in universal search the smart search marketer will leverage this area to his or her advantage.

Before undertaking image search optimization many search marketers will evaluate its value in relation to its clients. Will the value of this activity be higher than another SEO activity? This is important, as image optimization can be time consuming and lends itself to being more beneficial to some sites than others.

Image Optimization Tips

Filenames – Include the keyword you are targeting within the file name. Remember to use hyphens for spaces between the keywords.

Image Formatting – Make sure you use the correct image formats. For example save photos as JPG files etc.

Image Quality – Use good quality images, which will read well when shown in a thumbnail format. Poor quality images are unlikely to get click throughs.

Strings – Avoid using strings in image urls. Make your image urls as a readable as possible to human beings. Continue reading

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Training

Palm Springs SEO Services

After many requests, I am pleased to offer the following personal search engine optimization training services to businesses in the Palm Springs area, including Rancho Mirage, Cathedral City, Palm Desert, Indian Wells, La Quinta and Indio. For those outside of the area, consulting and website reviews can be done by phone, e-mail and even Skype.

Personal Site Overviews by Phone

I am now offering Personal Site Overviews by phone at a cost of $50 per 30 minute session. During the telephone session we will go over your site from a Search Engine Optimization point of view and I will make suggestions that should help you with your SEO efforts. In addition, prior to the call I will take a look at your site and provide you with a report of basic things that can be done to help your site rank better.

To schedule an appointment, simply e-mail me and we’ll set you up with a time and I’ll send you an e-mail invoice. Payment for the service is by PayPal or check and appointments won’t honored until payment has been completed.

The call can be made through Skype or telephone, whichever works best for you.

Recession Buster Website SEO Review

Included in the site review:

  • Study of your site for issues that could be keeping your rankings and traffic low.
  • A PDF report of your site’s status and recommendations for improvement.
  • E-mail mentoring with Richard V. Burckhardt, The Web Optimist of Palm Springs, for any questions arising from the report.

Charge: $500

Frequently minor tweaks and changes can result in improved search engine rankings and traffic!

Please allow two weeks for the review. Naturally, I will try to get it completed and sent sooner.

In-House SEO Workshop

As previously announced on the Palm Springs SEO Workshops page, this two-hour workshop is held in your local office for groups of three or more (up to 20). Internet access is required at the location.

  • On page optimization (Meta tags, navigation, etc.)
  • Off page optimization (Links, competition)
  • Site clinic (I critique YOUR site)</li%
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SEO

Organic Link Building

Link building tips
Link building doesn’t have to be all about begging. Try building relationships and self branding instead.

Ask just about any SEO what their least favorite part of search engine optimization and a lot of them will give link building as the answer. Begging for links from authority sites is no one’s idea of fun. Rejection feels so, well, rejected!

Building organic links to your site is something that we’d all like to put on auto pilot as much as possible. There are ways to do this, but they can be different depending on whether your site is brand spanking new or a seasoned veteran.

So, we’ll divide these tips and suggestions into two parts: New Sites and Established Sites.

Continue reading

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Reviews, SEO

Optimization for Social Media Integration

Optimization for Social Media Integration
SEO and Social Media optimization are pretty much integrated these days.

As promised, though delayed a bit, here is the follow-up to SEO & Social Media Integration with some tips for optimizing your social media and integrating it into your overall SEO mix. Naturally, the more social links you have, the more you’ll be noticed (Hey, I’m here!) and linked to and crawled, natural SEO in any book.

  • Complete your profiles and put your web site or blog URL in ALL of your profiles. Including your web site link should be a no brainer, but LOTS of folks forget this. Social content is definitely showing up in search results. For instance, a search for my name in Google comes up with several of my profiles (LinkedIn, WebPro News, Plaxo, etc.)  as I write this. Include jobs, use keywords, never turn down interview or podcast opportunities that can be included.
  • Check industry trends through services like Google Alerts. Jump into breaking subjects with blog and social media posts.
  • Promote blogs, social media and RSS feeds of those who link to you through your own RSS feeds. This has a viral effect that sends more links to you.
  • Develop a series of “How to” videos and post them on video sites like YouTube (now 25% of Google searches). People LOVE these and will embed the videos or link to them. Post them on your own blog and in the social sites, too.
  • Content is king on Twitter, just like in standard, run of the mill SEO, so use keywords and hashtags (like the #bsg tag for Battlestar Galactica fans).
  • Utilize Facebook fan pages. These can have unlimited followers and can be optimized.
  • Subscriptions are gold! Social Media Content = Subscriptions + Links!
  • Transcribe your podcasts and post them on your blog.  Include keywords and links.
  • Create widgets that will pull your RSS feeds from blogs, social media and news feeds. As a rule, links in RSS feeds are direct links without redirection or the dreaded “nofollow” tag!
  • Re-optimize blog posts after their “shelf” life. Rework them and monetize them for breaking subjects. Any given blog post URL or page has history and links, so update them to keep current, ranking and posted in the social media.

OK, as always, these just scratch the surface, but you can see the optimizing for SEO and social media are pretty much one and the same these days. What you do with one totally effects the other.  Anyone who thinks they can be an SEO and ignore social media is, well, NOT an SEO.

Next up: Optimization for Social Media Integration: News

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SEO

SEO Today: Adapting and Evolving

Keeping up with SEO today is not for the faint of heart.
Keeping up with SEO today is not for the faint of heart.

There’s one thing that I can say about search engine optimization (SEO) today – it’s not for the faint of heart.

Anyone in the trenches these days knows that you can’t dominate with SEO by tweaking title and meta tags and has known it for a long time ago. With universal search, personalized search, social media, a global economy and a little thing called Twitter (who would have guessed?), keeping on top of things on a daily basis takes almost Kryptonian endurance.

Rather than going the way of the bell bottom, SEO continues to grow and expand into previously unknown territories, adapting with each. Anyone who says SEO is dead must be hiding in a cave waiting for the economy to revive. Those of us not hiding and continuing to fight the fight know that, if anything, SEOs are busier than ever in this economy, some even passing up business because they can’t handle any more work.

What’s keeping them so busy? Continue reading

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Training

Palm Springs Beginner SEO Workshops

As mentioned on my SEO Workshops page, I offer search engine optimization workshops for businesses in the Palm Springs area.

Palm Springs beginners SEO class
Coming soon to a palm tree near you, Beginner SEO 101 Workshops.
SEO 101 Training Workshop
for Businesses
This is a basic SEO training workshop for beginners, perfect for do-it-yourself businesses, advertising firms and web designers looking for ways to make their sites stand out for both visitors and the search engines. This two hour session includes:

  • On page optimization (Meta tags, navigation, etc.)
  • Off page optimization (Links, competition)
  • Site clinic (I critique YOUR site)
  • Image Optimization
  • Social media, universal and personalized search overview.
  • Lotsa good tips!
Price: $100 per person, minimum group of three (Larger group discounts are available). I will come to your conference room or office in the Palm Springs and Coachella Valley area. Internet access is required. Contact me for more information.

I am available for SEO consultations in the desert (Palm Springs, Cathedral City, Rancho Mirage, Palm Desert, etc.). Contact The Web Optimist for more information.

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