SEO

100 Quick SEO Tips Even Mom Would Love

Even Mom Could Cook With These Tips!

Even Mom Could Cook With These Tips!

Everyone loves a good tip, right?

 

Here are 100 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most novices with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

(Note: This list of tips is an update to the original post 55 Quick S E O Tips Even Your Mother Would Love. I am republishing this expanded version for the attendees of a local Palm Springs SEO training class that I am doing. It is also available as a downloadable e-book.)  

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new graphics-based site after it is built won’t cut it.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

Continue reading

Standard
SEO

The Best of The Web Optimist 2008

Richard V. Burckhardt, aka The Web OptimistThe year has passed so rapidly that I can’t believe we’re already at the end of 2008! The Web Optimist blog is an outlet for me to pass on things that I learn in my real job as an SEO (as I have the time) and I’ve published a total of 90 posts this past year, some in-depth articles and some just quicky “did-you-know-this?” items.

Here’s what I consider the best of The Web Optimist over the past year (in no particular order). You might not agree, but hey, it’s my blog. 😉

1. S E O Tools & Tips Want a look at what I consider essential tools for my day job as an SEO? Here’s what I use in my personal arsenal.

2. Robots.txt: Powerful but Picky! – The robots.txt file is a powerful tool, but you’ve got to be extremely careful with it. This post discusses one of it’s little idiosyncrasies that could easily trip you up. That’s my Lost in Space toy robot in my back yard in the photo. Yep, I wanted to be Will Robinson growing up! Such a geek!

3. Shopping Site Essentials Got an ecommerce site and think you can do it on your own without product listings on shopping search sites? If so, you are missing out on a MAJOR opportunity to expand your product and brand exposure around the globe. Yes, it costs money to be in most of them, but you can strike gold if you know what you are doing. This post gives you some tips to get you started.

4. Beginning Viral Marketing Want to get a campaign started that will spread like a virus but don’t have a clue how to start? Videos? Social sites? Freebies? Here are 14 clues to help you get going.

5. Grabbing the Longtail – No, I’m not talking about a cat, here. In this article I point you in the direction of ranking for multi-word search phrases, getting cheaper PPC traffic and increasing your site visits without a lot of work.

6. User Content GenerationUser generated content basically turns your customers and site visitors into SEOs for you while generating fresh keyword rich content for the spiders to devour. You just need to know how to get them to contribute and this post provides some great pointers to encourage the process.

7. Online Retail Optimization: Will It Blend? You can’t just post your product pages on the web and expect them to rank as well as they did in the days of ten blue links on the search results pages. There’s a lot more competition now that Blended Search (another term for Universal Search) has become the norm. To compete, you’ll need to optimize images, videos, feeds and more.

8. Google Personalized SearchThe search giant has put a new spin on rankings by personalizing search results when you are logged into your Google account. To rank well for users who are signed in, you’ve got to get sticky and this post shows you how.

9. Annoying Speed Bumps on the Information SuperhighwayC’mon, folks. Using the Internet should be easy. So why do hotels, software, hardware, web sites and even the search engines make things so hard? This is one of my rants on things that should be simple but aren’t.

10. Brand With Your Head, Not Your GutUsing past experience with the local tourism bureau, I discuss online branding and how politics and misguided reliance on a name rather than a brand can trip up a campaign.

11. Will Trust Kill the Algorithm?I’ve heard a lot of comments about whether Google is going social lately. The answer is a resounding yes and I blogged about it a year ago.

12. Is Universal Search Harder?Despite the big push towards including everything AND the kitchen sink in search results, Universal Search can actually make finding what you are looking for more difficult. Sure would be nice to have an off switch!

And, I left the best for last because it wasn’t originally published on The Web Optimist, rather I guest posted over at Search Engine Journal. My 55 Quick S E O Tips Even Your Mother Would Love has been reposted here as Free eBook: 65 Quick S E O Tips Even Your Mother Would Love featuring ten more tips and a downloadable PDF file. Look for that to grow to 100 tips very soon when I update Mom’s tips in 2009!

I add to the blog as I have time. Thanks to all of you who have come back as return readers, commented, e-mailed and joined as Twitter followers. We’ll see what 2009 brings!

Happy New Year, folks!

Standard
SEO

Maybe We’re All Web Optimists?

Maybe we're all web optimist - what?It appears to me that “SEO” is going to have to be replaced by something else in the very near future.

No, it’s not that some folks who are not very Internet savvy think it stands for “senior executive officer.” Nor is it because one not-too-popular geek decided to try to trademark the term.

Search engine optimization, for which it stands, is, well, no longer just about search engines.

In the old days, everyone just wanted to be at the top of whatever search engine was the biggest at the time and we’d all merrily tweak and link and hold our breath whenever updates happened. In recent years, thie focus has been on Google updates, but several things are happening that are taking the “search engine” out of the picture. Among them:

    1. Although Google is still the biggest and baddest, ranking at the top is going the way of, well, Yahoo (as I duck and run for cover). Google’s increasing use of personalized search results means that a site can rank #1 for you when you are logged into Google, but #25 for someone else. Heck, you can even customize your own Google search results with their new SearchWiki.

    2. Search very often has nothing to do with search engines these days. Frequently, searchers are finding what they want through what are perceived as trusted sources on social media sites like Facebook, StumbleUpon, Digg and so forth or through product reviews on shopping sites like Amazon.com. Rather than take what the search engines dish out, they get their information from friends or peers.

    3. Even Google thinks you want to socialize. For instance, Google Reader allows sharing with friends. Then there’s Knol, kind of Google’s version of Wikipedia.

Anyway, my point is that the web is heading away from searching through search engines as the primary way of finding information. Yes, we’ll still be using “Google” as a verb for years to come, but we as Internet marketing professionals will need to adapt. We need to know how to not just optimize for the search engines, but the entire web.

So let’s see. What can we call ourselves? How about web optimists?

I like the sound of that!

😉

Happy holidays!

Standard
SEO

SEO 101 Updated

Free SEO 101 eBook download.
Download the free search engine optimization basics ebook. Perfect for beginners and intermediate optimizers.

I’ve updated my training book, a single downloadable PDF document, S E O 101: The eBook to include advanced blog optimization and user generated content. It’s free, so help yourself.

There are eleven chapters that correspond to various search engine optimization posts I’ve done over the past year or so:

  • On-Page Factors
  • Off-Page Factors
  • Keyword Research (Includes link to companion podcast)
  • Image Optimization
  • Link Building
  • Duplicate Content
  • Blog & Feed Optimization
  • Social Media Optimization
  • Universal Search
  • Personalized Search
  • User Generated Content

Included in the chapters are links to recommended sites, plugins, etc. and more.

Download the eBook today to your PC or viewer and study at your convenience. As I have time, I’ll update the file as conditions change in the SEO world.

Standard
SEO

Free eBook: 100 Quick SEO Tips Even Your Mother Would Love

100 SEO Tips Even Mom Could Cook WithI recently did a guest post over at Search Engine Journal titled 55 Quick S E O Tips Even Your Mother Would Love which had a very positive response. I got lots of great comments and Sphinns (If you haven’t given it a Sphinn, feel free to).

So, being someone who believes in sharing knowledge, I decided to add an expanded version of this article to my free eBook section. As time goes on, like with the previously released S E O 101: The eBook , this one will be updated from time to time. Who knows, it might become 200 or 1000 tips before it’s over.

Anyway, feel free to download the 100 Quick S E O Tips Even Your Mother Would Love PDF file.

Enjoy!

Thanks again to Loren and gang over at Search Engine Journal for using my piece!

Standard
SEO

Free eBook: 65 Quick SEO Tips Even Your Mother Would Love

65 SEO Tips Even Mom Could Cook WithI recently did a guest post over at Search Engine Journal titled 55 Quick S E O Tips Even Your Mother Would Love which had a very positive response. I got lots of great comments and Sphinns (If you haven’t given it a Sphinn, feel free to).

So, being someone who believes in sharing knowledge, I decided to add an expanded version (10 bonus tips) of this article to my free eBook section. As time goes on, like with the previously released S E O 101: The eBook , this one will be updated from time to time. Who knows, it might become 200 or 1000 tips before it’s over.

Anyway, feel free to download the 65 Quick S E O Tips Even Your Mother Would Love PDF file.

Enjoy!

Thanks again to Loren and gang over at Search Engine Journal for using my piece!

Standard
News

Video: Sam’s Club does SEO

Paly video about Sam's Club SEONice video explanation of the “Sam’s Club does SEO” story going around the blogosphere lately. Based on the post Sam’s Club Wants to Be Your Search Engine Optimization Company – Should You Let It? by Scott Buresh over at Search Engine Guide, Sage Lewis, in his best WWF announcer voice, figures that the company actually doing the work, Innuity, is probably swamped with businesses expecting the whole SEO package for $25 a month. Problem is, that $25 only covers a tiny bit of a full search engine optimization campaign. In fact, it is primarily a local search submission program.

But, having the service offered by a major retail institution like Sam’s Club does lend a touch of credibility to our profession, which is too often compared to the likes of used car or snake oil sales persons.

Anyway, great blog post by Scott and video by Sage. Check them out.

Standard